Protein as a trend is nothing new. High protein products have dominated the market for years and have long since moved from ‘trend’ to ‘norm’. And yet consumer attitudes towards protein continue to shift, driven by the landscape of other trends – health and wellness, active ageing and weight loss, to name a few.
The constant change in attitudes inevitably drives a change in products – a never ending cycle driving both product innovations and purchasing behaviours. In the case of protein, a sports nutrition staple that’s become well and truly mainstream. So what’s next? Where does protein go from here?
In this webinar, Nick Morgan, founder of Nutrition Integrated, and Mike Hughes, head of research and insight at FMCG Gurus, come together to explore the subject from both a consumer and product perspective, drawing on new consumer research and product data to understand the evolution of the category and ask the question: are we entering the protein renaissance?
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To watch the webinar on demand, click here.
