Contributors
Hannah Stirling
Head of marketing
It goes without saying that creatine is a powerhouse of the sports nutrition industry. Backed by science, it has a long history as a product for success. But the latest research is giving us a new level of understanding about the ingredient and shining a light on its potential beyond sport and muscle, strength, and high intensity exercise.
However, it’s one thing to say there’s an opportunity and another to understand what that opportunity looks like. Download the slides from our recent webinar where Nick Morgan, founder of Nutrition Integrated, looked at the rapidly expanding world according to creatine, from product evolution and a shifting brandscape to thinking about what the next few years will hold.
